Over the last several years, the use of videos to promote business has been steadily rising. These days, people are using pens, markers, and drawings to present their ideas, and to connect with people. Video scribing is now the newest technique in organic message delivery.
This method is also known as whiteboard animation. It takes the drawing from its fixed time and place, and enables you to upload, broadcast and share it. Many organizations are now looking for ways they can use business animation videos to their advantage. There are many ways but the most effective are:
Certainly, a whiteboard animation is an excellent tool for telling your story. You can use this video to tell a nice story about how your products or services fit into the lives of your consumers and enhance their experience. It may include a short explanation of the product or service, company history or the main principle that elevates you from your competition. Keep videos of this nature short, usually not more than 2 minutes.
Diving into specifics
Apart from using these videos to tell your top-level story, they are perfect for explaining in-depth specific processes, products or services. At first, the consumers are not looking for complex explanations. However, the more they click through your videos the more they are interested in your company. You should keep them interested by offering more details of certain services or products they have shown interest. Keep these videos shorten than 5 minutes.
Whiteboard animation videos are excellent for information graphics or simply infographics. These videos display all the information on certain topic while showing side-by-side comparisons of graphs and statistics.
If you want to capture the attention of the viewer, you should use visuals and highly entertaining graphs. A whiteboard animation turns the statistics and facts into motion. This has a profound effect on the viewers since they are able to see these things in a more graphic way.
Advocacy and innovation
You can also use whiteboard animation to share your organization’s ideas on education, social environments and motivation. Such videos are powerful for affecting the thoughts of viewers and influencing change.
If you are dealing with issues that are not yet reality, you can use the power of imagination to illustrate to the viewers what is possible. The greatest advantage of whiteboard animations is that they are not limited by photography or video, and can reach deeper imagination with little work.