How Animation Plays a Crucial Role in Improving UX

It is a well-acknowledged fact that humans are visual creatures. We are often responsive to what we see. This is the reason why companies make use of attractive visual signs to leave an impact on customers. For many years, animation has been used to delight and fascinate users. The role of animation is not confined to its eye-catching ability; rather, it can lead to successful interaction and also improve the meaning of a user interface. Apart from adding to the cool quotient of your product, animation also plays a significant role in retaining the attention of users.

Here are some ways in which animation plays a crucial role in improving UX:

1. Loading Sequences Keep Users Hooked

Using animation even before the screen starts to load can help in retaining the attention of users. Even a slight increase in the loading time can lead to loss of conversions. Animation plays a vital role in hiding the load time by keeping users visually occupied. An interactive design, in fact, can make websites and apps more interactive, especially when they are loading. For instance, when the loading bar progresses from the left or the page slides slightly from the right, these tricks can help in keeping users hooked.

2. Animation Controls Users’ Focus

Animation plays a vital role in controlling users’ focus. When animation happens in the wrong place, it can distract users. For instance, the ‘Back to Top’ button allows users to go back to the menu even after they scroll down the page. This can turn out to be a complete distraction. This button, in fact, can be used more intelligently. It can be placed on the right side of the screen as users often spend more time on the left. Instead of changing its position, the button can be designed in such a way that it fades away slowly. This way it will grab lesser attention of the visitors to the site and make them concentrate on the content before going back to the menu.

3. Prevents Users from Getting Lost

When web pages change instantly, users tend to lose the context. Animation can be used to make such transitions more obvious and smoother. This is also a great way to make the navigation of a site more intuitive. After all, visitors definitely don’t want to be left guessing about whether changes have been made to the interface.

4. Provides Information

When animations are controlled, they can serve as hints to visitors. Animations, when used in the right way, can turn out to be an excellent source of information. From showing an error to turning on the green notification, animation can turn out to be perfect source to provide information to users.

Animation is not about showing off the expertise of designers; rather it can be utilized smartly to make web transitions smoother and simpler.

How 3D Animation Video Helps in Improving the Animation World

Animation magic has ushered in a revolution of sorts in the world of advertising, marketing, promotion, media and entertainment. This seamless technology has induced life into visuals, creating a canvas that is both engaging and entertaining. The world over, animation continues to fire imaginations.

The technology has been evolving over time with newer developments enabling superior control and rendering of frames and visuals getting more life-like. There has been a significant improvement in 3D animation also. Though most of us discern these developments through the latest games and movies, other areas from aircraft design to weather forecasting are reaping the benefits from integrating 3D animation with virtual reality and simulation techniques.

Introduction of 3D Animation

To put simply, 3D animation is the three-dimensional representation of various elements. The technology allows an element to be modeled with such finesses it resembles a real physical object. A filmmaker can use the same camera angles on the rendered graphic as they would have in real life – front, back, sides, above, below, i.e. from every angle. They can also use different lighting environments to highlight unique textures and supplement the visuals with additional data to create realistic frames for use in longer films. The beauty of 3D is that the visuals can mesh seamlessly with live video streaming.

Benefits of 3D Animation

• 3D animated videos provide spatial awareness and give a sense of reality.

• Great way of conceptualizing ideas that are yet to take a realistic form.

• Helps in creating visually appealing and pleasant elements

• Easier to communicate about things and their interrelationships with the world as intended.

• Can reproduce events that are difficult to show or expensive to recreate in a real world environment.

• Unlimited possibilities to show things that cannot be depicted through photographs or 2D animation.

Scope of 3D Animation

The highly accessible and versatile technology has a wide range of users from individuals and small businesses to large conglomerates and institutions. The technology is crucial for long-term planning as its versatility allows people to preview a realistic rendering of how the elements being discussed will perform in real life situations. From providing a spatial rendering of an impending cyclone to the efficiencies that can be generated from a new engine, the technology can be used for various applications.

Sectors Where 3D Animation Technology Can Be Used

There are various sectors and industries where the technology can make a difference. It can be used for advertising, marketing, corporate films, cartoons, gaming, educational programs, in the entertainment industry and for the media sector. Corporates can explain the benefits of a product from concept to installation. The software industry can use it to show how a technology can work both at the front and back end. The construction sector can create animated videos on buildings, floor plans and other civil infrastructure to show how a concept will look once executed. People can also use 3D technology for effective education and training programs, customer presentations and in websites. Specific industries such as advertising, mining and gaming regularly use this technology for internal operations and external customer engagement.

This versatile communication medium can produce outstanding results in short span of time. Using creative storyboard blended with innovative imagery,we can create a whole new world that is close to reality. The technology is expected to soon become an integral part of the corporate world and create new frontiers for end user engagement.