4 Tips That Would Prevent You From Having A Compromised Animated Explainer Video Quality

Animated Explainer Videos are extremely effective in putting across your message in a comprehensible manner. The real challenge, however, lies in making sure that the quality of your Explainer Video is just perfect. Here are four insightful tips that could prevent you from getting a low quality Animated Explainer Video produced.

1. Finalize your script before the animation process starts

In the video production process, animation is done on the basis of the script. Once the animation is completed and the final video produced, altering the script would only deteriorate the video quality. This is because, correspondingly, animation would also have to be altered, requiring that part to be made from the scratch. The altered part may then appear like a patch and break the flow of the video, thereby reducing its overall quality. Therefore, it is important to finalize the script before giving it for animation.

2. Specify the minutest of details, right at the beginning

It is advised that even the minutest of details, like color specifications, logo details (where and when to place in the video) etc., are given right at the beginning of the production process. Any redoing / revision is strictly ill-advised, as the new specifications may not fit-in as well, and may in fact, decrease the visual appeal of the video.

3. Final Voiceover v/s Dummy Voiceover

Voiceovers form the foundation of Explainer Videos. For a video to look professional, perfect synchronization between the voiceover and the animation is a must! Sometimes, during the video production process, animation is done first on the basis of a dummy voiceover which is then replaced by the final voiceover. This is a No-No! The final voiceover could have some variations from the dummy voiceover, in terms of the speed of voiceover narration, emphasis made on particular words, pause placements etc. This creates a mismatch between the animation and the voiceover, thus deteriorating the video quality. Even a minutely desynchronized video could confuse the viewers and make them feel annoyed by the low quality. Thus, it is better to animate the video based on the final voiceover instead of on a dummy voiceover.

4. Finalize step-by-step

Typically, the video production process involves the following steps in the given sequential order:

  • Research
  • Scripting
  • Storyboard Creation
  • Voiceover Recording
  • Animation
  • Delivery

Since the video is built gradually, based on the output of the previous step, therefore, going back to a previous step during the production process should be avoided. Since it is extremely important to have the perfect synchronization between the script (voiceover) and the animation, altering anything in these elements, often disrupts the flow of the message, making it ambiguous.

These precautionary tips could help in eliminating the unwanted elements that could put off your viewers. Follow these and pull off an amazing animated Explainer Video for your brand promotion.

How 3D Animation Video Helps in Improving the Animation World

Animation magic has ushered in a revolution of sorts in the world of advertising, marketing, promotion, media and entertainment. This seamless technology has induced life into visuals, creating a canvas that is both engaging and entertaining. The world over, animation continues to fire imaginations.

The technology has been evolving over time with newer developments enabling superior control and rendering of frames and visuals getting more life-like. There has been a significant improvement in 3D animation also. Though most of us discern these developments through the latest games and movies, other areas from aircraft design to weather forecasting are reaping the benefits from integrating 3D animation with virtual reality and simulation techniques.

Introduction of 3D Animation

To put simply, 3D animation is the three-dimensional representation of various elements. The technology allows an element to be modeled with such finesses it resembles a real physical object. A filmmaker can use the same camera angles on the rendered graphic as they would have in real life – front, back, sides, above, below, i.e. from every angle. They can also use different lighting environments to highlight unique textures and supplement the visuals with additional data to create realistic frames for use in longer films. The beauty of 3D is that the visuals can mesh seamlessly with live video streaming.

Benefits of 3D Animation

• 3D animated videos provide spatial awareness and give a sense of reality.

• Great way of conceptualizing ideas that are yet to take a realistic form.

• Helps in creating visually appealing and pleasant elements

• Easier to communicate about things and their interrelationships with the world as intended.

• Can reproduce events that are difficult to show or expensive to recreate in a real world environment.

• Unlimited possibilities to show things that cannot be depicted through photographs or 2D animation.

Scope of 3D Animation

The highly accessible and versatile technology has a wide range of users from individuals and small businesses to large conglomerates and institutions. The technology is crucial for long-term planning as its versatility allows people to preview a realistic rendering of how the elements being discussed will perform in real life situations. From providing a spatial rendering of an impending cyclone to the efficiencies that can be generated from a new engine, the technology can be used for various applications.

Sectors Where 3D Animation Technology Can Be Used

There are various sectors and industries where the technology can make a difference. It can be used for advertising, marketing, corporate films, cartoons, gaming, educational programs, in the entertainment industry and for the media sector. Corporates can explain the benefits of a product from concept to installation. The software industry can use it to show how a technology can work both at the front and back end. The construction sector can create animated videos on buildings, floor plans and other civil infrastructure to show how a concept will look once executed. People can also use 3D technology for effective education and training programs, customer presentations and in websites. Specific industries such as advertising, mining and gaming regularly use this technology for internal operations and external customer engagement.

This versatile communication medium can produce outstanding results in short span of time. Using creative storyboard blended with innovative imagery,we can create a whole new world that is close to reality. The technology is expected to soon become an integral part of the corporate world and create new frontiers for end user engagement.