4 Tips That Would Prevent You From Having A Compromised Animated Explainer Video Quality

Animated Explainer Videos are extremely effective in putting across your message in a comprehensible manner. The real challenge, however, lies in making sure that the quality of your Explainer Video is just perfect. Here are four insightful tips that could prevent you from getting a low quality Animated Explainer Video produced.

1. Finalize your script before the animation process starts

In the video production process, animation is done on the basis of the script. Once the animation is completed and the final video produced, altering the script would only deteriorate the video quality. This is because, correspondingly, animation would also have to be altered, requiring that part to be made from the scratch. The altered part may then appear like a patch and break the flow of the video, thereby reducing its overall quality. Therefore, it is important to finalize the script before giving it for animation.

2. Specify the minutest of details, right at the beginning

It is advised that even the minutest of details, like color specifications, logo details (where and when to place in the video) etc., are given right at the beginning of the production process. Any redoing / revision is strictly ill-advised, as the new specifications may not fit-in as well, and may in fact, decrease the visual appeal of the video.

3. Final Voiceover v/s Dummy Voiceover

Voiceovers form the foundation of Explainer Videos. For a video to look professional, perfect synchronization between the voiceover and the animation is a must! Sometimes, during the video production process, animation is done first on the basis of a dummy voiceover which is then replaced by the final voiceover. This is a No-No! The final voiceover could have some variations from the dummy voiceover, in terms of the speed of voiceover narration, emphasis made on particular words, pause placements etc. This creates a mismatch between the animation and the voiceover, thus deteriorating the video quality. Even a minutely desynchronized video could confuse the viewers and make them feel annoyed by the low quality. Thus, it is better to animate the video based on the final voiceover instead of on a dummy voiceover.

4. Finalize step-by-step

Typically, the video production process involves the following steps in the given sequential order:

  • Research
  • Scripting
  • Storyboard Creation
  • Voiceover Recording
  • Animation
  • Delivery

Since the video is built gradually, based on the output of the previous step, therefore, going back to a previous step during the production process should be avoided. Since it is extremely important to have the perfect synchronization between the script (voiceover) and the animation, altering anything in these elements, often disrupts the flow of the message, making it ambiguous.

These precautionary tips could help in eliminating the unwanted elements that could put off your viewers. Follow these and pull off an amazing animated Explainer Video for your brand promotion.

Brief Insight of Computer Animation

Computer animation has turned out to be one of the biggest and most lucrative industries today. Since past few years, the technology of computer animation is getting simpler day by day; at the same time, window of opportunities for talented computer animators is also increasing at a radical pace. Let us have a brief insight at this computer animation.


Traditionally, in the absence of computer technology, animations were done manually. The most widely used method was making a series of drawings, which were later blended into a film. Another method popularly adopted was by using physical objects or models. Using this method objects or models were placed at a certain place, and images were captured. The objects or models were then moved, and again a set of images were captured, and this process kept on recurring.

Eventually, with the advent of technology, traditional ways were replaced by computer animation. Computer animation or CG animation is the method of creating moving images with the help of computers. Using computers both 2D as well as 3D animation can be created. CG animation is also sometimes referred to as CGI (computer-generated imagery) animation. Images are created on the computer and then are manipulated using various sophisticated CGI software packages. Photorealistic animation involves motion capture, which is a process of recording the movement of people or objects.

CGI Software Packages

Computer animation entirely depends on the use of various CGI software packages. Maya, Cinema 4D, 3ds Max, Softimage, V-Ray, Mental Ray, and Z-Brush are some of the examples of CGI software packages. There are plenty of CGI software package options available, although, prices varies according to the functionality of the program.

Using these high-tech CGI software packages, computer animators can create amazing animations. Although, the key reason of amazing computer generated imagery lies with creative vision of the animators.

These days, computer generated animation has a diverse and extensive use ranging from the field of movies, video games, televisions, advertisements, web designs, and even education and research. Since it has a wide range of application, computer generated imagery has seen a steep upward surge over a past few years or so.

People all over the world, especially the young ones, are simply mesmerized by the hyper-real graphics and sound effects that have been introduced in movies, television programs, as well as in commercial adverts. The use of multimedia aspects makes the presentation more alluring as well as effective.