Ways To Use Whiteboard Animation Videos In Your Business

Over the last several years, the use of videos to promote business has been steadily rising. These days, people are using pens, markers, and drawings to present their ideas, and to connect with people. Video scribing is now the newest technique in organic message delivery.

This method is also known as whiteboard animation. It takes the drawing from its fixed time and place, and enables you to upload, broadcast and share it. Many organizations are now looking for ways they can use business animation videos to their advantage. There are many ways but the most effective are:

Front page

Certainly, a whiteboard animation is an excellent tool for telling your story. You can use this video to tell a nice story about how your products or services fit into the lives of your consumers and enhance their experience. It may include a short explanation of the product or service, company history or the main principle that elevates you from your competition. Keep videos of this nature short, usually not more than 2 minutes.

Diving into specifics

Apart from using these videos to tell your top-level story, they are perfect for explaining in-depth specific processes, products or services. At first, the consumers are not looking for complex explanations. However, the more they click through your videos the more they are interested in your company. You should keep them interested by offering more details of certain services or products they have shown interest. Keep these videos shorten than 5 minutes.

Information graphics

Whiteboard animation videos are excellent for information graphics or simply infographics. These videos display all the information on certain topic while showing side-by-side comparisons of graphs and statistics.

If you want to capture the attention of the viewer, you should use visuals and highly entertaining graphs. A whiteboard animation turns the statistics and facts into motion. This has a profound effect on the viewers since they are able to see these things in a more graphic way.

Advocacy and innovation

You can also use whiteboard animation to share your organization’s ideas on education, social environments and motivation. Such videos are powerful for affecting the thoughts of viewers and influencing change.

If you are dealing with issues that are not yet reality, you can use the power of imagination to illustrate to the viewers what is possible. The greatest advantage of whiteboard animations is that they are not limited by photography or video, and can reach deeper imagination with little work.

Why Is Whiteboard Animation A ‘Modern Day Necessity’ For Your Business?

The Internet has revolutionized the way we do business and the way we process information. No longer do we need massive teams to achieve tasks, costs of starting a business is down and perhaps one of the most revolutionizing aspects of the Internet is our ability to advertise.

One of the most powerful free platforms is YouTube which just so happens to be the Second Largest Search Engine in the World! YouTube allowed businesses both big and small a ‘virtual space’ where they can upload a video which can be viewed by the world. While we won’t go into too much detail about YouTube, here’s a few Quick Facts:

• More than 4 Billion Videos Watched Per Day

• YouTube is Localized in 39 Countries and is offered in 54 Languages

• 800+ Million Unique Visitors hit YouTube

• Google Ranks Websites with YouTube Videos Higher

What does this mean to Your Business?

When we talk about ‘Online Business’ there are a few aspects that are very important and ‘virtually universal’ for most online businesses. The first aspect relates to Web Traffic which has a lot to do with SEO, Meta Tagging and all that technical stuff that every website must abide by if they want to rank according to major search engine algorithms.

The second aspect to consider is how to engage your audience. Once you have attained the traffic what do you do next? Most Internet users have an incredibly short attention span and a vast majority hates loads of text. That’s where whiteboard animation or explainer video becomes crucial to your business.

Why Whiteboard Animation?

There are many different forms of animation whether it’s stop motion, http://www.jumpingtrex.com.com/ “”>whiteboard animation or full on animated graphics. But out of all of these methods of animation there is one that achieves greater impact on your target audience: Whiteboard Animation!

Most likely you have already had an experience with whiteboard animation throughout your online life. Essentially it is a style of animation that ‘illustrates scenes’ by drawing it out in ‘real time’. The only difference is that the animation is sped up to reduce a picture that would take you five minutes to animate and deliver it within 10 seconds or even less.

What makes THAT so special?

Some of you might think; “Animated Graphics are better because it has motion” but the reality of the situation is quite different from a Marketing Perspective. Whiteboard Animation is proven to maintain the attention of your viewer longer than motion graphics for one reason: Your Eyes follows the pen.

The curious nature of humanity glues them to the drawing patiently waiting for the drawing to be completed. Throughout this experience a Voice Over delivers the information throughout the process. The result is that the viewer pays more attention to the words in order to help complete the story. Thus through whiteboard animation you actually achieve a higher ‘stick value’ within the minds of your viewers.

Rankings and Traffic

As mentioned, having videos on your site will increase the Page Authority and in turn will rank higher on search engines. Not only will you be able to obtain traffic from Google and other search engines, but also your presence on the second largest search engine “YouTube” you will benefit from a double flow of traffic.


Whiteboard animation has quickly become a favorite for business of all sizes mainly because it works! In this day and age it is imperative to establish a strong web presence. Whiteboard animation does just that and provides you with a plethora of added benefits. It’s time to take advantage of the tools available to you and Get Your Own Whiteboard Animated Video today!